In January we will give four workshops Science communication at the Topinstitute Food and nutrition. In these workshops, we will show how crucial a key message is to organizing a story. Developing a key message is crucial to organizing a story.
Author Archives: Marianne
The peat soil in the Veenweiden subsides by an average of one centimetre per year. The Veenweiden System Programme of VIC Zegveld has discovered that something can be done about this, using pressure drainage and ‘wet’ cultivation in the area. ImpactReporters has produced three brochures about this for dairy farmers, water boards, research institutes and government organizations.
Can companies and site managers contribute to improvements in nature and biodiversity? The international VCA quality mark has been created to facilitate this, with the aim of better nature management in the areas where we live and work. ImpactReporters is developing training materials on behalf of the Ministry of Infrastructure, Public Works and Water Management, and helping to raise public awareness of this new instrument.
Meanwhile, the wider story is a sketch of a future world in which all kinds of industrial bacteria, plants and animals are made with….. synthetic DNA. That new ‘synthetic’ organisms are then going to deliver us thousands of new, convenient products such as bio plastic cups and carpets, disease free plants and animals, bacteria for data storage and resurrection of the Neanderthal man.
So we get a clear impression of the results and goals of the synthetic biologists. The book serves democracy too: who is against genetic modification, has got more idea’s, names and research programs to ‘attack’. And possible negative side-effects of synthetic biology are described in detail.
But this convincing sketch of a world in which ‘nature and ourselves are reinvented’ is also the ultimate marketing for the company of George Church. The more believers in new bacteria, plants, animals and men with (only) synthetic DNA, the more synthetic DNA Gen9 is going to sell.
So what I see in Regenesis is that thorough science journalism may well support democracy and science and technology marketing. And that writing a book together with a science writer is also a good marketing idea.
What are the best methods of dealing with worldwide food waste? And what are the key drivers behind successful cases? The Food and Business Knowledge Platform asked ImpactReporters to produce an accessible brochure on the basis of research undertaken by Wageningen Food & Biobased Research.